English Wolverhampton Wanderers Football Club, a.k.a Wolves, shook hands with the crypto exchange CoinDeal for 2018/2019 season shirt sleeve sponsorship as announced in the press release of the club.
It is no doubt we live in the age of ‘firsts’ when it comes to the blockchain technology. The agreement with CoinDeal makes Wolves the first club to get a sponsorship from a cryptocurrency exchange.
The sponsorship also allows CoinDeal to advertise itself on LED screen boards as well as the team’s training kit.
Laurie Dalrymple, the managing director of Wolves expressed his enthusiasm and satisfaction about the partnership with CoinDeal by saying,“CoinDeal is a bold and progressive company, who we believe to be an ideal match to become one of our principal partners, and we look forward to working with them throughout our first season back in the Premier League.”
CoinDeal was founded earlier this March and it offers 22 crypto pairings as well as supports Euro and US dollar.
Kajetan Maćkowiak, the co-founder of CoinDeal, mentioned the timing of the partnership which happens to be just before Wolves return to the English Premier League.
Recently, two teams from the top flight division of Brazilian domestic football, Corinthians and Atletico-PR have signed a partnership contract with a blockchain startup Inoovi, which is behind the ‘sports’ token IVI. Atletico's president has unveiled the new partner, calling the company an “innovation in Brazil’s sports market”.
By Nadya Astam