In light of the 2018 FFA World Cup in Russia, Insider.Pro finds out how popular the cryptocurrencies are among footballers.
Lionel Messi and the cryptophone
Messi has become an ambassador of the first ever producer of a blockchain-based smartphone Sirin Labs. In December last year Barcelona’s Argentinian star, a five time ‘Ballon D’or’ winner has participated in the advertisement campaign for FINNEY phone. Their official slogan says: “Let's score a couple of goals together and we will bring the technology of blocking in mass.” SIRIN, and Israeli company behind the FINNEY, claims their phone is the only ready product that is able to store cryptocurrencies. The users will be able to use crypto wallets and conduct safe transactions.
The SIRIN LABS commercial featuring Leo Messi will be filming on March 7th in Barcelona. It will begin airing later in the year, but we’ll be sure to capture plenty of behind-the-scenes photos and videos to be able to share with the community in the meantime. pic.twitter.com/lBtPvPeRcS— SIRIN LABS (Not giving away ETH) (@SIRINLABS) February 19, 2018
Michael Owen and his OWN
This March, the 38-year-old former Liverpool FC striker Michael Owen has made a deal with a Singapore-based startup Global Crypto Offering Exchange (GCOX), to launch the OWN token, reported by Bloomberg. The first tokens are said to be released towards the end of Q2. It is believed that they will be used only within the footballing world: in particular the token owners could use them to buy club merchandise and donate to the charitable organisations chosen by the players.
It was great to be with the GCOX team earlier this week at their exclusive Hong Kong Media Conference speaking about our partnership and what’s coming up for #GCOX, #ACMToken, and #OWNCoin. Thanks to all who attended. Look forward to more exciting developments! #celebritycrypto pic.twitter.com/Gefp1c5OcC— michael owen (@themichaelowen) March 25, 2018
James Rodriguez and the JR10 Tokens
Michael Owen is not the only footballer to represent a token. In the end of May, James Rodriguez who’s plying his trade in Germany at Bayern Munich has launched a JR10 token (JR - being the initials and his number 10 shirt). The 26-year-old Colombian has partnered up with SelfSell platform. The first private sale was held on May 27 and was over in just 12 seconds. As the result Rodriguez became the first footballer to issue his own cryptocurrency.
"Unfortunately i have not been able to meet with everyone at BlockShow, but I want to share that JR10 Token will be officially launched on June 12. In future, we hope to create even greater surprises through JR10 Token! @self_sell" pic.twitter.com/h0M51QT2xy— James Rodríguez (@jamesdrodriguez) May 28, 2018
Arsenal and ICO push
In January English football team Arsenal has signed a contract with a mobile casino platform CashBet. This included Arsenal supporting the ICO and its gambling cryptocurrency CashBet Coin during their home fixtures in the British Premier League, according to BBC.
Critics have pointed out that at the time of striking a deal, Arsenal was at risk of not reaching a UEFA Champions League spot for the second season in the row. This mean that the club would miss out on some of the continental bonuses forcing the management to look for additional sources of income, and the crypto world was there to help out. On June 19, CashBet has announced that their ICO was completed. The project has gathered $38 million by selling 142,975,000 tokens.
Our monumental partnership with Arsenal Football Club is live with Arsenal player appearances (pictured are CashBet Chairman Fred Hsu and Arsenal Legend Ray Parlour), in-stadium ads and social media promotions #CashBet #CashBetCoin #tokensale #ico #cryptocurrency #crypto pic.twitter.com/bSlUKdtIDA— CashBet (@cashbet_mgt) February 21, 2018
Towards the end of the January transfer window, a Turkish side Harunustaspor became the first club in history to buy a player using bitcoins. The amature team has payed 0,0524 bitcoin in addition to 2,500 Turkish lira for the 22-year-old Omer Faruk Kiroglu. “We did it to make a name for ourselves in the country and the world. We are proud of this,” Harunustaspor chairman Haldun Sehit said to a Turkish newspaper Hurriyet.
Sakarya 1. Amatör Küme B Grubu'nda bulunan Harunustaspor sanal para birimi olan 'Bitcoin' ile kulübe futbolcu transferi gerçekleştirdi. pic.twitter.com/67fTxPFehf— FutbolArena (@futbolarena) January 30, 2018
Bonus: Crypto-oracle has announced the 2018 WC winner
A Chinese forecasting platform Bodhi has announced the winner of the World Cup in Russia, and it is the Portuguese side.
Bodhi is a decentralised platform which utilizes the Qtum blockchain. Bodhi users may place bets on the results of sport events, financial results and political events. The platform works through Bodhi’s own BOT token which can also be traded.
By Alex Savenko